Honda On-Track Ticket
American Honda was searching for an experiential program that would connect Honda Racing fans with its in-market dealers while providing direct lead generation and consumer touch points showcasing the Honda Pace Car.
CHARGE, formerly U/S Sports Advisors, developed the Honda On-Track Ticket event as an exclusive guest experience to introduce the Honda product line to those who are familiar with the Honda Racing brand through pace car rides on the track at racing speed. In-market Honda dealers utilize this program for test drive incentives and reward loyal customers. CHARGE coordinates and manages the Honda On-Track event along with the relationships between IndyCar, race promoters, American Honda, the in-market dealer and their guests.
In 2015, CHARGE facilitated 410 Honda On-Track Ticket experiences at five (5) races, providing in-market Honda dealers valuable leads that connected the dealerships to racing fans. Last year, motorsports programs such as the Honda On-Track Ticket led to $269,515 in exposure value for Honda. Today, this is Honda’s only motorsports program where consumers can experience the Honda brand on a race track with a IndyCar licensed professional driver.