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Dec

04

CHARGE News

Esports becoming global sensation

Former IndyCar Series and Indianapolis Motor Speedway executive Ken Ungar first got into video games in the 1970s. Ungar, who owns local sports marketing agency Charge, got his start with a Magnavox Odyssey game system before moving on to Atari. But Ungar didn’t realize video game competitions could be big business until last year, when […]

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Nov

09

CHARGE News

The future of esports marketing

As the footprint of esports continues to expand, people from outside the esports industry are bringing their knowledge and expertise to help grow the sport. I sat down with three experts who have moved into the esports industry recently to get their take on the challenges esports face, what are some of the biggest upsides […]

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Nov

01

CHARGE News

Indianapolis to host 2022 College Football Playoff national championship game

INDIANAPOLIS, Ind.– Indianapolis will host the College Football Playoff national championship game in 2022, Indiana Sports Corp. revealed Wednesday. The future sites for the 2021-2024 national title games were announced by the CFB Playoff committee, and Lucas Oil Stadium was selected for the game on Jan. 10, 2022. To read more, click here.

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Aug

29

CHARGE News

OPINION: The map for motorsport’s future

At its zenith, especially from 1910 to the 1940s, nearly every new innovation in the auto industry came from a desire to win at the racetrack. The enthusiasm around the automobile, and the excitement around those who were brave enough to race one, captivated our culture. The men who drove were international heroes. From transmissions […]

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Aug

08

CHARGE News

Why investment from traditional sports is so important to esports in 2017

Activision Blizzard recently announced the new owners of seven teams in the Overwatch League. Among those who have ponied up big bucks to become involved is New England Patriots owner Robert Kraft. In May, the NBA announced 17 of its teams were jumping on the esports bandwagon and creating an NBA 2K esports league to debut in 2018.  And, […]

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Jul

14

CHARGE News

Why esports is still about Razer and Red Bull, not Pepsi and Arby’s

NBC Sports announced recently that it will spend millions to broadcast Rocket League this summer, a vehicular soccer game developed and published by Psyonix, making NBCUniversal the latest big brand to find its way into the esports world. Television networks like NBC Sports Network and mainstream consumer brands crave access to a younger demographic, something esports can provide. Getting those […]

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Jul

12

CHARGE News

New Index Identifies Hottest Athlete Brands Under Age 25

New York Giants wide receiver Odell Beckham Jr. has been named the athlete with the hottest brand under the age of 25 in the CHARGE 25 Under 25 Index, which was released today. The CHARGE 25 Under 25 Index, created by national sports marketing agency CHARGE, ranked the top 25 athletes under the age of […]

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Jun

19

CHARGE News

CHARGE Names Rebekah Meyer Senior Manager of Content Marketing

INDIANAPOLIS – Rebekah Meyer has joined CHARGE, a national sports and entertainment marketing agency, as senior manager of content marketing. Meyer will lead the CHARGE content marketing team, providing consulting internally and externally on areas such as content creation, SEO and content strategy. For the past two years, Meyer worked at Interactive Intelligence, most recently […]

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May

30

CHARGE News

The NCAA needs to help college esports grow

As esports at all levels continues to earn mainstream credibility, one segment is poised for explosive growth – collegiate esports. How colleges and universities will manage esports is an important question. Esports has the potential to be a significant revenue generator at the collegiate level, it on par with money-making college sports like football and basketball. The current […]

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May

24

CHARGE News

Brickyard 400 moves to fall in 2018, will be last event before playoff series

CHARGE President, Ken Ungar, comments on the Brickyard 400 moving to the fall and becoming the last race before the playoff series of NASCAR. Read the full article here.

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