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Feb 09


CHARGE Creates eSports Division and Resource Center

INDIANAPOLIS – National sports and entertainment marketing agency CHARGE has created an eSports division called CHARGE eSports and has launched a new online resource center for aspiring eSports athletes and teams.

CHARGE eSports will help athletes and teams by providing vital business support, branding, marketing and public relations services. As part of its commitment to eSports, CHARGE has launched as a free resource center.

“eSports is a growing industry and faces many of the same challenges other developing sports have faced, which is why we have created these resources to help the industry grow,” said CHARGE President Ken Ungar, author of Ahead of the Game: What Every Athlete Needs to Know About Sports Business. “Our agency’s staff has been involved in athlete and team marketing for over 20 years, so it’s a natural fit for us to transition into eSports.”

CHARGE works with brands and athletes to help tell their stories in unique and authentic ways to engage new customers, sponsors and fans. CHARGE eSports will help bring that same approach to the world of eSports.

CHARGE’s current and past clients include American Honda, Honda Performance Development, NASCAR, St. Vincent Sports Performance, Capital Sports Advisors, NBA Players Association and American Motorcyclist Association.