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Content Strategy

Planning for success

Good marketing doesn't happen by accident, and content is no different. No blog post, infographic or email should be embarked upon without a plan as to what and why you're creating.

Let CHARGE help with your content marketing strategy.

We start by defining what we call Cornerstones, or the areas where your brand's strengths meet your personas' needs. These cornerstones will serve as the basis for every piece of content you create. Once we have these identified, we build a content calendar that will drive the activities that will best serve your potential customers. Whether that means crafting great website content or creating stunning eBooks, CHARGE will guide you to the content that will have the maximum impact.

The last piece of the content puzzle is distribution. Your customers can't engage with you and your content if they can't find you. We'll make sure each piece of content is created with the end goal in mind. We create pieces that have the best shot once they're released, from social-friendly infographics to in-depth research that will make you an industry darling. That includes optimizing content for search engines, social media, and anything in between.

Ready to turn ideas into results?

Contact Us


Content Strategy Cheat Sheet

It’s one thing to create content, it’s another to create a content strategy that supports your content. Check out our content strategy cheat sheet and follow the four steps to creating a strategy that works for everyone!

Cheat Sheet

SEO Condensed eBook Cover

SEO Condensed: A step-by-step guide to SEO for your small business

SEO Condensed eBook Cover

SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.

That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.

Small Business SEO Guide