Drake and Russell Westbrook join Loyola bandwagon, tell Ramblers to ‘win it’
Loyola with the help of its 98-year-old team chaplain Sister Jean Dolores-Schmidt miraculously made it to the Final Four and has caught a lot of media attention.
As of Thursday, Sister Jean alone has generated more than 36,000 media hits since the first round of March Madness, which is worth more than $200 million in free publicity value for Loyola, according to CHARGE president Ken Ungar. In total, Loyola has had more than 70,000 hits and those are worth more than $400 million, Ungar said.
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