How Traditional Sports and Brands Play a New Role in Esports
Esports, with over 148 million fans worldwide, is one of the fastest growing areas of the sports industry and traditional sports leagues and teams realize it’s time to invest in them.
Chris Myers, director, sales and marketing at CHARGE sees three main ways brands and entities can efficiently be involved in esports: tournaments, leagues and engagement. Sports entities such as the NBA, NHL, NASCAR and the NFL all partake in esports in some capacity, whether it’s by official online leagues, such as NASCAR’s Peak Antifreeze league, or teams, like what the Philadelphia 76ers and 16 other NBA franchises did.
Myers puts it simply when describing the varying leagues, especially the NBA’s 2K league: “Everyone’s eyes are on the NBA’s league; they’re playing their own game.”
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