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Aug 08


Why investment from traditional sports is so important to esports in 2017

Activision Blizzard recently announced the new owners of seven teams in the Overwatch League. Among those who have ponied up big bucks to become involved is New England Patriots owner Robert Kraft. In May, the NBA announced 17 of its teams were jumping on the esports bandwagon and creating an NBA 2K esports league to debut in 2018.  And, recently, the Madison Square Garden Company acquired a controlling interest in Counter Logic Gaming.

These are just the latest examples of what is quickly becoming an overlap between traditional sports like the National Football League, National Basketball Association, Major League Baseball, and the constantly evolving esports industry. So, what do the owners of traditional sports franchises see in esports and why are they investing in the industry? Let’s explore several reasons.

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