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Apr

10

CHARGE News

How Traditional Sports and Brands Play a New Role in Esports

Esports, with over 148 million fans worldwide, is one of the fastest growing areas of the sports industry and traditional sports leagues and teams realize it’s time to invest in them. Chris Myers, director, sales and marketing at CHARGE sees three main ways brands and entities can efficiently be involved in esports: tournaments, leagues and […]

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Apr

03

CHARGE News

Drake and Russell Westbrook join Loyola bandwagon, tell Ramblers to ‘win it’

Loyola with the help of its 98-year-old team chaplain Sister Jean Dolores-Schmidt miraculously made it to the Final Four and has caught a lot of media attention. As of Thursday, Sister Jean alone has generated more than 36,000 media hits since the first round of March Madness, which is worth more than $200 million in […]

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Apr

03

CHARGE News

NASCAR, the NBA, and NCAA hoops see a future in esports

Traditional sports have their eye on esports. Leagues like the NFL, NBA, NHL, MLB, and NASCAR see esports as a path to generating younger viewership. We’ve seen traditional sports invest in esports teams, and now we are beginning to see professional teams/leagues and collegiate programs attempt to integrate esports elements into their own business models. Integrations […]

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Jan

15

CHARGE News

CHARGE Names John Berry As Business Development Specialist

INDIANAPOLIS – CHARGE, a national sports and entertainment marketing agency, has named John Berry as business development specialist. Berry, who will focus on bringing new clients to CHARGE, has spent the past two years as a senior account executive for Sport Graphics. Previously, Berry spent 10 years working in intercollegiate athletics at Miami University, the […]

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Dec

18

CHARGE News

Overwatch League’s success could remake esports

For years, esports has developed and grown organically and without much structure, a real Wild West of teams and leagues and sponsors. Game publishers were so happy that people were buying, playing, and talking about their games that they were satisfied to sit back and enjoy the profits. But as the esports industry continues to explode, […]

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Dec

04

CHARGE News

Esports becoming global sensation

Former IndyCar Series and Indianapolis Motor Speedway executive Ken Ungar first got into video games in the 1970s. Ungar, who owns local sports marketing agency Charge, got his start with a Magnavox Odyssey game system before moving on to Atari. But Ungar didn’t realize video game competitions could be big business until last year, when […]

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Nov

09

CHARGE News

The future of esports marketing

As the footprint of esports continues to expand, people from outside the esports industry are bringing their knowledge and expertise to help grow the sport. I sat down with three experts who have moved into the esports industry recently to get their take on the challenges esports face, what are some of the biggest upsides […]

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Nov

01

CHARGE News

Indianapolis to host 2022 College Football Playoff national championship game

INDIANAPOLIS, Ind.– Indianapolis will host the College Football Playoff national championship game in 2022, Indiana Sports Corp. revealed Wednesday. The future sites for the 2021-2024 national title games were announced by the CFB Playoff committee, and Lucas Oil Stadium was selected for the game on Jan. 10, 2022. To read more, click here.

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Aug

29

CHARGE News

OPINION: The map for motorsport’s future

At its zenith, especially from 1910 to the 1940s, nearly every new innovation in the auto industry came from a desire to win at the racetrack. The enthusiasm around the automobile, and the excitement around those who were brave enough to race one, captivated our culture. The men who drove were international heroes. From transmissions […]

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Aug

08

CHARGE News

Why investment from traditional sports is so important to esports in 2017

Activision Blizzard recently announced the new owners of seven teams in the Overwatch League. Among those who have ponied up big bucks to become involved is New England Patriots owner Robert Kraft. In May, the NBA announced 17 of its teams were jumping on the esports bandwagon and creating an NBA 2K esports league to debut in 2018.  And, […]

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