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Media Relations

Making a connection

Building connections with the media is invaluable to your PR efforts. Every channel, newspaper or website is run by individual reporters, editors and contributors with different thoughts, feelings and passions. Successful PR isn't just about sending a pitch out into the world. It's about digging deeper, building a relationship with members of the media.

CHARGE can also help you find the right reporter for the audiences you're trying to reach. Impressing the biggest name isn't worth it if your audience isn't paying attention. By digging deeper into your goals and story, we can help your brand connect with the audiences that will move the needs.

We have decades of experience building connections with media outlets of all sizes. Whether you need to connect with a niche, hard-to-impress podcast crew or get your story in USA Today or on CNN, we have the expertise to get you there.

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Newsjacking: The Essential Preparation Guide eBook Cover

Newsjacking: The Essential Preparation Guide

Newsjacking: The Essential Preparation Guide eBook Cover

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.

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Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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