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PR Strategy

Rewriting the playbook

Getting a media hit with a big audience is great, but is it the right audience? How do you know which outlets your potential customers or fans are consuming? How can you make sure your pitches are perfect?

Crafting a PR strategy ensures you are spending your efforts in the right ways.

CHARGE starts with understanding (or defining) your personas, your ideal customers or fans. However, we will also help you find new, non-endemic audiences that may also be interested in your message. Are you a great athlete and also a great dad? Are you a CFO with a passion for fashion? By finding new audiences outside of your core industry, we can help you build entirely new fandoms.

Instead of pulling the same old PR pitching off the shelf, CHARGE will help you hone in on the most effective, authentic ways to bring your story to the world.

Ready to turn ideas into results?

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Newsjacking: The Essential Preparation Guide eBook Cover

Newsjacking: The Essential Preparation Guide

Newsjacking: The Essential Preparation Guide eBook Cover

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.

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Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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