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Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

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Esports Marketer’s Training Mode

Esports has astronomic growth, desirable audience demographics and an array of options for marketers. However, as a relatively new industry, it can be intimidating to know where to start.

This guide will introduce marketers to the world of esports and help them find the perfect place for their brand.

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Sports + Healthcare: Practical Ways to Incorporate Sports in Healthcare Marketing

When working with the sports industry, healthcare marketers tend to go straight for sponsorship. While sponsoring teams can be a great element in your sports marketing plan, it shouldn’t be your only one.

There are huge opportunities awaiting in other areas as well, such as content and digital marketing.

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Esports Personal Brand Guide

Esports is quickly developing into a marketing powerhouse. While that can mean big bucks for teams and leagues, it also gives esports players a chance to step into the national spotlight.

You have the opportunity to change your future. Will you take it?

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MLB Rookie Brand Guide

Even the best marketing departments in baseball have one major disadvantage. You can’t get the hits, make the catches, steal the bases or score the runs. You can’t directly help your team win. That means you have to be creative in the ways you attract fans to support your team, especially when they stink.

What if there was a way to reach casual fans and the billions who don’t follow sports? Download our Rookie Brand Guide to learn more!

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Content Strategy Cheat Sheet

It’s one thing to create content, it’s another to create a content strategy that supports your content. Check out our content strategy cheat sheet and follow the four steps to creating a strategy that works for everyone!

Cheat Sheet

Marketing Condensed: A workbook for small business owners

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year. If there is one thing that almost all small business owners struggle with, it would bemarketing.

CHARGE is here to help. Our team of marketing experts have created worksheets, checklists and graphs to guide you through five key areas of marketing for small businesses such as branding, personas, websites, local SEO and social media.

Get started today!

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SEO Condensed: A step-by-step guide to SEO for your small business

SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.

That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.

Small Business SEO Guide

What’s Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced.

By integrating technology into your activation, you will create a modern, personalized experience and increase the number of consumer touchpoints for each guest resulting in an attractive ROI (return on investment).

In this eBook, we will explain how incorporating a few tech trends in your activation will positively impact your brand awareness, product engagement, lead generation and purchase consideration.

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Social media is only as great as the people you follow (sound familiar?). With the rise of esports throughout the sports industry, CHARGE compiled a list of the top 15 esports accounts to follow. This list is broken into three sections that include owners/CEOs, players and esports business personalities. To follow the esports 15, click here.

Check out the full list and Breakdown

Esports Career Mode

Esports Career Mode is a free resource devoted to helping pro players navigate the various levels of the sport. You’re in the right place if you’re looking to take control of your career by defining your brand, tuning up your social media, learning the value of public relations and sponsorships, and how to hire an agent.

If you’re a team or league looking to invest in your most important asset, your players, get Esports Career Mode for free.

Download the Free Resource

Sports Business Social Media Hidden Gems

Social media is only as great as the people you follow. You probably already follow sportsbiz social media powerhouses like Schefter, Rovell and SBJ. That’s why CHARGE compiled a list of 10 social hidden gems from the sports business world.

Discover the Secrets

Newsjacking: The Essential Preparation Guide

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.

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Four Ways to Cut Through the Clutter with your Personal Brand

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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A Professional’s Guide to Creating Your Personal Brand

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

Download our Personal Brand Guide

The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

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Each week, 52 million kids take to Americas gymnasiums, playing fields, and race tracks. Most of these young athletes dream of becoming the next Michael Jordan, Tiger Woods, Danica Patrick, or Mia Hamm. Ambitious kids may believe that countless hours of training and hard work will get them to the top. But, sacrifice and dedication are not enough. They have no idea that a different game awaits them down the road: the game of sports business.

Without preparation for this off-the-field game, athletes risk derailing an otherwise promising career with a single business misstep. Today, there is no single resource for an athlete to get the business guidance needed to have a real shot at commercial success in sports. So, how can this athlete stay Ahead of The Game?

Ahead of The Game: What Every Athlete Needs To Know About Sports Business offers young athletes, and their families, a complete primer on the challenges they will face off the playing field. Ahead of The Game starts by walking the athlete through complex subjects, like sports marketing, media relations, sponsorship sales and legal affairs, in easy-to-understand terms. After describing the basics of sports business, Ahead of The Game lays out a step-by-step process for building a comprehensive professional sports career plan.

Along the way, Ahead of The Game offers simple tips to immediately apply to an athletes career, including how to: Define and position your own Personal Sports Brand; Live by the 10 Media Commandments, and avoid mistakes when dealing with the Media; Select an agent and other business team members; Sell sponsorships, endorsements, and merchandise; and Steer clear of 10 Ways to Kill A Sports Career Ahead of The Game includes practical advice gleaned from the authors experience and research, shares valuable insights from sports industry professionals (including athletes, agents, sports lawyers, sports executives, and others), and offers simple Dos and Donts in managing ones career.

For the athlete just beginning in his or her sport, this book provides a better sense of the challenges that lie ahead. For the more advanced athlete, Ahead of The Game serves as a valuable checklist of issues to address now. Better informed and more educated about their future, an athlete will be empowered to make his or her dreams in professional sports come true.