Those are the cornerstones of every brand we create for our clients.
Your brand matters. Fans and consumers don't want to engage with a robot. Instead, they want to connect with a real, unique person. Someone with interests they share or a sense of humor that shines through every interaction. Your personal brand enables that.
Those connections are what drives interest in your career as you switch jobs or move from a professional athlete to a businessperson. Crafting strong connections gives you the power to define your own future. Your awareness will drive real value for your future employer or endorser, giving you the power to negotiate for what you're really worth.
Create connections by crafting a powerful personal brand. Your future depends on it.
Four Ways to Cut Through the Clutter with your Personal Brand
In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.
People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.
A Professional’s Guide to Creating Your Personal Brand
A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?
In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.
The Six Essentials to Athlete and Celebrity Endorsement for Brands
About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.
Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.