A brand isn't a set-it-and-forget-it asset. Every day, your potential consumers or fans will be creating deeper connections with you or with someone else. People vote with their attention, and every day is election day.
Let CHARGE help you stay top of mind with brand marketing management. We'll find authentic ways to keep connected to your fans.
Public relations is a classic marketing channel that can drive tons of value for your brand. We can find the perfect story to engage the media with. And not just any media. CHARGE researches every outlet we engage with, to ensure we're finding the perfect audience for your message.
The internet is the new source of media channels. YouTube stars are more recognizable that movie stars for young people, and podcasts have overtaken the water cooler chatter. With so many popular outlets online, we find the perfect fit to engage with, and expand, your audience.
Even the best marketing departments in baseball have one major disadvantage. You can’t get the hits, make the catches, steal the bases or score the runs. You can’t directly help your team win. That means you have to be creative in the ways you attract fans to support your team, especially when they stink.
What if there was a way to reach casual fans and the billions who don’t follow sports? Download our Rookie Brand Guide to learn more!
Four Ways to Cut Through the Clutter with your Personal Brand
In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.
People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.
A Professional’s Guide to Creating Your Personal Brand
A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?
In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.