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Employer Branding

Make your employer brand irresistible

92% of employees would leave if offered another role with a company that had an excellent reputation.

So how do you make sure you are the company people are leaving for, not leaving from? By managing your employer brand.

Employer branding is crafting your company’s reputation as an employer in order to better attract your target employees. Just like branding your company for marketing purposes, employer branding isn’t about deceiving or “selling” people. It’s about creating an authentic picture of your company that will stick in the mind of your potential applicants.

Just like your corporate branding, your marketing team is a key participant in your employer brand. However, they are measured by their ability to being in consumers for your products; they likely don’t have time to create and manage an employer brand. That’s where CHARGE can help. We’ll collaborate with your HR and marketing functions to make your company irresistible.

So how does CHARGE help craft your employer brand? Our proprietary Employer Brand Assessment will find the aspects of your company that will help you stand out. Then, we’ll find the best places to put those messages so your ideal talent can find you.

Ready to turn ideas into results?

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Employer branding is crafting your company’s reputation as an employer in order to better attract your target employees.

Our Method

Branding

Capture your potential employees’' attention with a well-crafted corporate brand. More than just a logo and color palette, a brand is the message about who your company is.

Learn About Branding

Strategy & Consulting

What matters to your potential customers? What are the best parts of your corporate culture? We’ll find the places that these overlap to support your talent acquisition efforts.

Learn About Strategy & Consulting

Digital Marketing

Potential applicants don’t know your company the way you do. Make sure all of your digital outposts have a strong, unified brand to make sure visitors walk away with a strong brand impression.

Learn About Digital Marketing

Social Media Marketing

Your current employees are your best advocates. Let CHARGE help you tap into this valuable asset with employee advocacy programs for social media.

Learn About Social Media Marketing

Recent Blog Posts

Feb
14

When to Create a Social Channel for Employer Branding

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Oct
17

Your strongest employer branding resource: employee advocates

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Apr
25

Employer branding is key to winning the talent race

Read Article

Resources

Esports Personal Brand Guide

Esports is quickly developing into a marketing powerhouse. While that can mean big bucks for teams and leagues, it also gives esports players a chance to step into the national spotlight.

You have the opportunity to change your future. Will you take it?

Download the guide

MLB Rookie Brand Guide

Even the best marketing departments in baseball have one major disadvantage. You can’t get the hits, make the catches, steal the bases or score the runs. You can’t directly help your team win. That means you have to be creative in the ways you attract fans to support your team, especially when they stink.

What if there was a way to reach casual fans and the billions who don’t follow sports? Download our Rookie Brand Guide to learn more!

Download the guide

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

Get Your eBook

A Professional's Guide to Creating Your Personal Brand eBook cover

A Professional’s Guide to Creating Your Personal Brand

A Professional's Guide to Creating Your Personal Brand eBook cover

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

Download our Personal Brand Guide