92% of employees would leave if offered another role with a company that had an excellent reputation.
So how do you make sure you are the company people are leaving for, not leaving from? By managing your employer brand.
Employer branding is crafting your company’s reputation as an employer in order to better attract your target employees. Just like branding your company for marketing purposes, employer branding isn’t about deceiving or “selling” people. It’s about creating an authentic picture of your company that will stick in the mind of your potential applicants.
Just like your corporate branding, your marketing team is a key participant in your employer brand. However, they are measured by their ability to being in consumers for your products; they likely don’t have time to create and manage an employer brand. That’s where CHARGE can help. We’ll collaborate with your HR and marketing functions to make your company irresistible.
So how does CHARGE help craft your employer brand? Our proprietary Employer Brand Assessment will find the aspects of your company that will help you stand out. Then, we’ll find the best places to put those messages so your ideal talent can find you.