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Positioning Strategy

Staying top of mind

Once you understand your brand, it's time to bring it to market.

Let CHARGE craft a positioning strategy that will put your brand in front of your potential fans, clients or customers. We'll get your messaging on the same page across all of your channels. We'll find focused, relevant media outlets to tell your story, and then find ways to amplify it via social media or traditional PR.

Of course, even the most well-established brands need to work to keep their names top of mind. Instead of using expensive or click-bait tactics,  CHARGE will help you engage your audience in valuable, long-lasting encounters.

We'll help you reach new heights with a comprehensive strategy for brand awareness and interactions.

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Resources

Esports Personal Brand Guide

Esports is quickly developing into a marketing powerhouse. While that can mean big bucks for teams and leagues, it also gives esports players a chance to step into the national spotlight.

You have the opportunity to change your future. Will you take it?

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MLB Rookie Brand Guide

Even the best marketing departments in baseball have one major disadvantage. You can’t get the hits, make the catches, steal the bases or score the runs. You can’t directly help your team win. That means you have to be creative in the ways you attract fans to support your team, especially when they stink.

What if there was a way to reach casual fans and the billions who don’t follow sports? Download our Rookie Brand Guide to learn more!

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Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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A Professional's Guide to Creating Your Personal Brand eBook cover

A Professional’s Guide to Creating Your Personal Brand

A Professional's Guide to Creating Your Personal Brand eBook cover

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

Download our Personal Brand Guide