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Strategy & Consulting

Diagnosing your pain & Finding the Cure

When your knee starts to ache or your brakes start to squeal, the solution is easy: take it in to the professionals. They can diagnose whether your knee problem is in the joint or in the muscle. A quick fix or a long haul.

But what happens when your business develops those pain points? Do you trust the specialists in diagnosis, or do you push on and hope it sorts itself out?

Let CHARGE help diagnose your business pains. With decades of experience in consulting and strategy, we can help identify the breakage points in your process. Each business brings different strengths and weaknesses, different assets and challenges. We will build a strategy that not only identifies the problems that are holding you up but will guide you back to the top, stronger than ever.

Ready to turn ideas into results?

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When our clients get cut, we bleed. Our assignment is not done until they're successful.

Our Specialties

Sports and Entertainment

Sports and entertainment are what brings us all together. From the Oscars to the local little league game, they are the cornerstone of our culture. CHARGE has decades of experience, guiding celebrities to success and leagues to growth.

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SMB: Small-and-Medium-Sized Businesses

Just because you're not Enterprise-sized doesn't mean your marketing can't be world-class. Whether we're working with some of the biggest organizations in the world or the store next door, CHARGE helps communicate your excellence to your audience.

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Healthcare Marketing

With changes to the healthcare market over the past eight years, heath systems and physician’s practices have been focused acutely on acquiring new patients and keeping the ones they have. While customer service is an integral part of this process, the role of marketing in patient acquisition and retention is growing in importance.

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Recent Blog Posts

Aug
08

Sponsorship glossary: Terms to know

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Jul
10

Build and sell credibility in professional services

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Jun
29

Why be known as a great place to work?

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Resources

Marketing Condensed eBook cover

Marketing Condensed: A workbook for small business owners

Marketing Condensed eBook cover

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year. If there is one thing that almost all small business owners struggle with, it would bemarketing.

CHARGE is here to help. Our team of marketing experts have created worksheets, checklists and graphs to guide you through five key areas of marketing for small businesses such as branding, personas, websites, local SEO and social media.

Get started today!

Download the eBook

Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

Download the eBook

SEO Condensed eBook Cover

SEO Condensed: A step-by-step guide to SEO for your small business

SEO Condensed eBook Cover

SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.

That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.

Small Business SEO Guide

Newsjacking: The Essential Preparation Guide eBook Cover

Newsjacking: The Essential Preparation Guide

Newsjacking: The Essential Preparation Guide eBook Cover

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.

Get Your Preparation Guide