Healthcare has never been more competitive.
With changes to the healthcare market over the past eight years, heath systems and physician’s practices have been focused acutely on acquiring new patients and keeping the ones they have. While customer service is an integral part of this process, the role of marketing in patient acquisition and retention is growing in importance.
Today, a prospective patient chooses healthcare based on data points available through various channels including advertising, sponsorship, social media and web content. As the patient moves through the “Patient Marketing Journey” from awareness to engagement, the effective marketer is ensuring that its healthcare organization’s brand is powerful, attractive and unique. They share great stories that touch consumers emotionally. Finally, they ensure that a patient finds relevant information about his/her healthcare needs and that this information leads to an appointment.
That’s where CHARGE can help. We help develop patient acquisition and retention strategies that foster revenue growth, and implement those strategies moving healthcare organizations forward.