Good marketing doesn't happen by accident, and content is no different. No blog post, infographic or email should be embarked upon without a plan as to what and why you're creating.
Let CHARGE help with your content marketing strategy.
We start by defining what we call Cornerstones, or the areas where your brand's strengths meet your personas' needs. These cornerstones will serve as the basis for every piece of content you create. Once we have these identified, we build a content calendar that will drive the activities that will best serve your potential customers. Whether that means crafting great website content or creating stunning eBooks, CHARGE will guide you to the content that will have the maximum impact.
The last piece of the content puzzle is distribution. Your customers can't engage with you and your content if they can't find you. We'll make sure each piece of content is created with the end goal in mind. We create pieces that have the best shot once they're released, from social-friendly infographics to in-depth research that will make you an industry darling. That includes optimizing content for search engines, social media, and anything in between.