Digital channels continue to expand, but each has its own strengths and weaknesses. Each has different best practices and laws of the land. Creating a digital strategy that plays to those differences can take your marketing from mediocre to best-of class.
That digital strategy begins with an understanding of your audience. Who are your customers? What channels do they love or loathe? What types of content or times of day do they favor? The answers will be different for every industry, every company, every topic.
That's why creating a digital strategy is so important. Good marketing takes effort, and a lot of time and money can go to waste on tactics that were doomed from the start. Set your team off on the right foot.