Toggle Menu

Digital Strategy

Bringing the channels together

Digital channels continue to expand, but each has its own strengths and weaknesses. Each has different best practices and laws of the land. Creating a digital strategy that plays to those differences can take your marketing from mediocre to best-of class.

That digital strategy begins with an understanding of  your audience. Who are your customers? What channels do they love or loathe? What types of content or times of day do they favor? The answers will be different for every industry, every company, every topic.

That's why creating a digital strategy is so important. Good marketing takes effort, and a lot of time and money can go to waste on tactics that were doomed from the start. Set your team off on the right foot.

Ready to turn ideas into results?

Contact Us

Resources

Content Strategy Cheat Sheet

It’s one thing to create content, it’s another to create a content strategy that supports your content. Check out our content strategy cheat sheet and follow the four steps to creating a strategy that works for everyone!

Cheat Sheet

Marketing Condensed eBook cover

Marketing Condensed: A workbook for small business owners

Marketing Condensed eBook cover

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year. If there is one thing that almost all small business owners struggle with, it would bemarketing.

CHARGE is here to help. Our team of marketing experts have created worksheets, checklists and graphs to guide you through five key areas of marketing for small businesses such as branding, personas, websites, local SEO and social media.

Get started today!

Download the eBook

SEO Condensed eBook Cover

SEO Condensed: A step-by-step guide to SEO for your small business

SEO Condensed eBook Cover

SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.

That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.

Small Business SEO Guide

Sports Business Social Media Hidden Gems

Social media is only as great as the people you follow. You probably already follow sportsbiz social media powerhouses like Schefter, Rovell and SBJ. That’s why CHARGE compiled a list of 10 social hidden gems from the sports business world.

Discover the Secrets