With the advent of smart phones, email went from a digital version of your mailbox to a constant, immediate touchpoint.
That means that your email marketing plan can be plenty effective. It also means overexposure is a real risk.
Compelling, interesting emails can reach your target audience wherever they are. You can proactively give your readers the information they need, before they even realize they need it.
However, it also means that understanding your audience is paramount. What do they need? When do they need it? Blasting your entire list with one generic message will get you more "unsubscribes" than leads.
Once you do understand your audience, email can become a powerful way to show you value them. Craft nurture streams on topics that interest them. Create audience subsets, and laser-focus on their pain points.
Don't let your emails do more harm than good. Let CHARGE help you understand your audience and create emails that convert.