Search Engine Optimization, or SEO, is the practice of making your website more attractive to search engines. Search engines want to give their users the best answers to their questions. However, the only data they have to go on is the code of your page and their users actions. Optimizing your websites enables those engines to understand your website better and value it higher. That means better rankings, more traffic, and a source of qualified leads.
While SEO is important for every website, it's easy to feel overwhelmed by it. The tasks needed can be technical, and the rules change frequently.
Let CHARGE get your SEO in order. We'll assess how to make your website more attractive to search engines and their users. From content updates to code adjustments, small edits can make a big impact on your bottom line.
It’s one thing to create content, it’s another to create a content strategy that supports your content. Check out our content strategy cheat sheet and follow the four steps to creating a strategy that works for everyone!
Marketing Condensed: A workbook for small business owners
According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year. If there is one thing that almost all small business owners struggle with, it would bemarketing.
CHARGE is here to help. Our team of marketing experts have created worksheets, checklists and graphs to guide you through five key areas of marketing for small businesses such as branding, personas, websites, local SEO and social media.
SEO Condensed: A step-by-step guide to SEO for your small business
SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.
That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.
Social media is only as great as the people you follow. You probably already follow sportsbiz social media powerhouses like Schefter, Rovell and SBJ. That’s why CHARGE compiled a list of 10 social hidden gems from the sports business world.