Content marketing has become the gold standard of lead generation over the past decade. Also called inbound marketing, content marketing is focused on creating content that potential customers want to engage with. This rewrites the playbook from traditional "interruption" marketing, which relies instead on interrupting the consumer and forcing them to interact with you. (Think commercials in the middle of your favorite TV show or web ads that block the article you want to read.) Instead of interrupting the content your customers want, CHARGE will create content that draws your customers in.
In addition to bringing in new clients, CHARGE content can also keep your company top of mind. Whether you want to keep customers coming back or need to stay in touch during a long sales cycle, a well-crafted lead nurture campaign can keep your company top of mind. Keep your doctor's office patients engaged by sending them seasonal allergy warnings or flu season tips. Set up an email campaign for your auto shop with reminders for regular maintenance and tips for at-home car care between.
Your customers deserve the best, and a lead generation and nurture plan demonstrates your commitment to them, no matter where they are in the sales cycle. By creating value for your customers, you'll also create a more real and lasting relationship between your customers and your company.
