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Lead Generation and Nurturing

Keeping the conversation going

Content marketing has become the gold standard of lead generation over the past decade. Also called inbound marketing, content marketing is focused on creating content that potential customers want to engage with. This rewrites the playbook from traditional "interruption" marketing, which relies instead on interrupting the consumer and forcing them to interact with you. (Think commercials in the middle of your favorite TV show or web ads that block the article you want to read.) Instead of interrupting the content your customers want, CHARGE will create content that draws your customers in.

In addition to bringing in new clients, CHARGE content can also keep your company top of mind. Whether you want to keep customers coming back or need to stay in touch during a long sales cycle, a well-crafted lead nurture campaign can keep your company top of mind. Keep your doctor's office patients engaged by sending them seasonal allergy warnings or flu season tips. Set up an email campaign for your auto shop with reminders for regular maintenance and tips for at-home car care between.

Your customers deserve the best, and a lead generation and nurture plan demonstrates your commitment to them, no matter where they are in the sales cycle. By creating value for your customers, you'll also create a more real and lasting relationship between your customers and your company.

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Resources

Content Strategy Cheat Sheet

It’s one thing to create content, it’s another to create a content strategy that supports your content. Check out our content strategy cheat sheet and follow the four steps to creating a strategy that works for everyone!

Cheat Sheet

SEO Condensed eBook Cover

SEO Condensed: A step-by-step guide to SEO for your small business

SEO Condensed eBook Cover

SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.

That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.

Small Business SEO Guide