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Event Marketing

Creating memorable experiences

One of the best ways to reach new customers is through event marketing. Consumers want convenience and what's more convenient than being where your potential customers already are?

Activating at events allows brands and organizations to not only reach new audiences, but also engage with their current audience on a more personal level.

However, creating customer experiences is no easy task. Effective event marketing requires a fully-developed strategy, sound logistics, maximized budgets, digital integration and an experienced staff.

Whether you're looking to increase your organization's brand awareness, generate more business leads, activate a sponsorship or even host VIPs, CHARGE can help. We utilize our vast event marketing experience to enhance our client's events, helping them reach their marketing goals.

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When you have a chance to have one-on-one interaction with consumers, you can't miss that opportunity. You have to make it a success and we use event marketing to do that.

Our Method

Event Management & Execution

Utilizing our experience with event management, CHARGE helps clients execute events around a strategy that creates memorable consumer experiences, builds brand exposure, maximizes their budget and generates business development leads.

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Experiential Marketing

Experiential marketing programs should engage your potential customers and provide them with an unforgettable experience, no matter the type of event. Do your experiential activations do that? Let CHARGE utilize our expertise in developing engaging experiential activations for your organization.

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Strategy Development

CHARGE helps clients develop a comprehensive event marketing strategy to ensure that each event is geared towards reaching their goals and objectives. Having a strategy in place can help your organization gain more brand awareness and develop more business leads.

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Lead Generation

CHARGE's experience with managing and executing events helps clients reach their ultimate goal of generating new business leads. Lead generation is the main focus of most experiential events and we make sure you're not only generating new leads, but generating the right leads.

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CHARGE's hospitality services helps clients create memorable experiences for VIPs, manage transportation and lodging, develop a detailed schedule of events and execute the overall event plan.

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Product Distribution

An essential part of generating leads for any event is drawing fans to your display. With our expertise activating events at multiple facilities, we've learned that effective premium promotional item selection and distribution are key for grabbings fans' attention.

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Digital Integrations

Integrating digital and social media into your event can take your activation to a new level for your potential customers that are looking for an enjoyable experience. Digital media integration allows for consumers to not only experience your event, but also become directly engaged with the event.

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Recent Blog Posts


Evaluating Your Sponsorships: The Basics

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4 simple keys to B2B hospitality at sporting events

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B2B beyond hospitality in motorsports

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Esports Marketing Training Mode cover

Esports Marketer’s Training Mode

Esports Marketing Training Mode cover

Esports has astronomic growth, desirable audience demographics and an array of options for marketers. However, as a relatively new industry, it can be intimidating to know where to start.

This guide will introduce marketers to the world of esports and help them find the perfect place for their brand.

Download the eBook

What's Trending in Experiential Marketing eBook cover

What’s Trending in Experiential Marketing Technology

What's Trending in Experiential Marketing eBook cover

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced.

By integrating technology into your activation, you will create a modern, personalized experience and increase the number of consumer touchpoints for each guest resulting in an attractive ROI (return on investment).

In this eBook, we will explain how incorporating a few tech trends in your activation will positively impact your brand awareness, product engagement, lead generation and purchase consideration.

Download the eBook