Are you getting the coverage you deserve?
PR is about crafting storylines that the media will love. That means looking deeper; finding the interesting, human connections that your company offers. With staffers who've worked in the media, CHARGE has insight into what makes a journalist pay attention.
The media has evolved. Newspapers and television aren't the only game in town anymore. The internet has created endless ways to connect with your target audience. Instead of blasting your message on the nightly news and hoping a few of your potential clients are watching, you can find the places they hang out online instead. From blogs and specialty websites to podcasts and YouTube channels, your audience has diversified the content it's viewing.
CHARGE will help you connect with those media outlets and content creators that matter most to your audience. By telling a compelling story and understanding your target audience, we can take your PR to the next level.