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Public Relations

Generating the coverage you deserve

Are you getting the coverage you deserve?

PR is about crafting storylines that the media will love. That means looking deeper; finding the interesting, human connections that your company offers. With staffers who've worked in the media, CHARGE has insight into what makes a journalist pay attention.

The media has evolved. Newspapers and television aren't the only game in town anymore. The internet has created endless ways to connect with your target audience. Instead of blasting your message on the nightly news and hoping a few of your potential clients are watching, you can find the places they hang out online instead. From blogs and specialty websites to podcasts and YouTube channels, your audience has diversified the content it's viewing.

CHARGE will help you connect with those media outlets and content creators that matter most to your audience. By telling a compelling story and understanding your target audience, we can take your PR to the next level.

Ready to turn ideas into results?

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We find the right person at the right outlet at the right time to maximize exposure for your story.

Our Methods

Media Relations

Successful PR isn't just about sending a pitch out into the world. It's about digging deeper, building a relationship with members of the media, and sharing the right message at the right time.

Learn About Media Relations

PR Strategy

Instead of pulling the same old PR pitching off the shelf, CHARGE will help you hone in on the most effective, authentic ways to bring your story to the world.

Learn About PR Strategy

Media Monitoring & Reporting

Creating PR value for your company is one thing. But how do you know what value you've created if you can't measure it?

Learn About Media Monitoring & Reporting

Recent Blog Posts

Sep
19

PR vs. marketing: which is right for you?

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Aug
01

Using Twitter to amplify your PR efforts

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May
31

Free ways to monitor media coverage

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Resources

Newsjacking: The Essential Preparation Guide eBook Cover

Newsjacking: The Essential Preparation Guide

Newsjacking: The Essential Preparation Guide eBook Cover

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.

Get Your Preparation Guide

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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