Creating PR value for your company is one thing. But how do you know what value you've created if you can't measure it?
We at CHARGE are passionate about proving that marketing works. Every PR client receives monitoring and reporting, showing how much value each placement or hit garnered.
Reporting isn't just about showing value, though. Any good strategy should be adjusted as new data comes in, and PR is no different. We analyze what storylines are connecting, which outlets are enthusiastic, and what markets are most interested in your stories. We want each pitch to be more effective than the last.
Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.
In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.
Four Ways to Cut Through the Clutter with your Personal Brand
In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.
People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.