Getting a media hit with a big audience is great, but is it the right audience? How do you know which outlets your potential customers or fans are consuming? How can you make sure your pitches are perfect?
Crafting a PR strategy ensures you are spending your efforts in the right ways.
CHARGE starts with understanding (or defining) your personas, your ideal customers or fans. However, we will also help you find new, non-endemic audiences that may also be interested in your message. Are you a great athlete and also a great dad? Are you a CFO with a passion for fashion? By finding new audiences outside of your core industry, we can help you build entirely new fandoms.
Instead of pulling the same old PR pitching off the shelf, CHARGE will help you hone in on the most effective, authentic ways to bring your story to the world.