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Sponsorship

Finding success in sponsorships

When it comes to sponsorships, there are usually two sides that you stand on. Selling or purchasing.

Whether you're selling sponsorship assets or purchasing them, a fully-developed strategy will help you successfully navigate the process.

Sponsorships require full-time management, as well as negotiation and activation of your assets.

As a full-service marketing agency, CHARGE has experience to help our clients be successful with sponsorships. No matter which side you're on, CHARGE's experience will allow you to maximize your assets and stretch your investment dollar.

Instead of trying to figure it out on your own as you go, let experts help you find success.

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Whether we're selling, negotiating or activating sponsorships on behalf of our clients, we always make sure that it aligns with the core of who you are.

Our Method

Sponsorship Sales

If your organization doesn't have the time or the staff to reach potential sponsors, CHARGE can help. We work as an extension of your team, provide connections and help clients meet revenue goals through sponsorship sales.

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Prospecting & Negotiating

CHARGE provides our clients with industry knowledge and a law background. We perform extensive research, understand our clients and tap into our experience to provide our clients with a custom approach to sponsorships.

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Asset ID & Valuation

CHARGE provides clients with accurate asset identification and valuation when selling/buying sponsorships. We evaluate your sponsorship assets and assign market rates to them, while keeping the current industry rate in mind. Our clients get more ROI from their sponsorship assets.

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Sponsorship Strategy

Having a sponsorship strategy in place is easier said than done. CHARGE helps clients "get over the hump" in sponsorship sales by developing a comprehensive strategy that allows clients to identify potential prospects, start the selling process and learn best practices.

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Sponsorship Management

When it comes to your sponsorship management, CHARGE has the experience to help clients actively manage their sponsorships, maximize investments, utilize all available assets, discover added value opportunities and manage relationships.

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Recent Blog Posts

Aug
08

Sponsorship glossary: Terms to know

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Jun
19

Esports Sponsor Power Rankings

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Jun
07

Things to do before you sell sponsorships

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Resources

Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

Download the eBook

The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

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