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Asset Identification & Valuation

Maximizing your ROI

Before selling sponsorships, there are two things that can't be overlooked.

Asset identification and asset valuation.

Not only do you have to identify what your best sponsorship assets are, but how much are they worth?

Once you've identified your assets and their value, the next question is what categories and entitlement levels are you offering?

At CHARGE, we help our clients breakdown their sponsorship assets to help them earn the most return on investment possible to move their business forward.

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Resources

Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

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The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

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