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Prospecting & Negotiation

Approaching sponsorships

When it comes to prospecting and negotiating sponsorships, you need more than a cookie-cutter approach.

Being able to find and secure ideal sponsorships for your organizations requires you to stand above your competition and provide the most value to your sponsors in a variety of ways.

With CHARGE as your partner, we perform extensive research, understand our clients, have vast experience in the space and utilize our law background to provide custom sponsorship solutions to clients.

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Resources

Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

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The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

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