Whether you have a team selling sponsorships or buying them, you'll need to have a comprehensive strategy in place to be successful. Easier said than done, right?
An effective sponsorship strategy will allow you to not only start the selling process, but also to identify prospects and learn best practices for dealing with sponsorships.
Let CHARGE help you "get over the hump" in sponsorship selling and buying by developing a custom strategy that best suits your organization.
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Esports has astronomic growth, desirable audience demographics and an array of options for marketers. However, as a relatively new industry, it can be intimidating to know where to start.
This guide will introduce marketers to the world of esports and help them find the perfect place for their brand.
Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.
At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?
We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.
About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.
Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.