Toggle Menu

Sports & Entertainment

Maximizing your reach

It's no secret that sports and entertainment brings together large groups of people from all different walks of life. Whether you're at an esports,  motorsports,  or traditional sporting event, everyone there is sharing a connection.

So how can brands, organizations or even individuals create these same connections with their followers? How can they reach new audiences?

At CHARGE, we connect brands, organizations and individuals to their audiences within the sports and entertainment industry. Our custom brand and positioning strategies allow our clients to not only increase their audience, but reach new ones as well.

We help clients achieve their ultimate goal, which is to drive revenue and move their business forward. Let us help you with sports and entertainment marketing.

Ready to turn ideas into results?

Contact Us

Sports & entertainment is about creating value by telling stories, touching hearts and engaging minds to make things that are unique to the industry resonate with the audience.

Our Specialties

Branding

Brand first, then go. That's our motto. Branding is a core focus of CHARGE and your brand affects everything you do as an individual or organization. The way to stand out from your competitors and grab the attention of potential customers is through your authentic, unique and simple brand.

Learn About Branding

Talent

Whether you're an athlete, entertainer, celebrity or executive, having a developed personal brand is important to stand out above your competition. CHARGE's BrandMe process helps talent to discover their own unique differentiators and position themselves for individual success.

Learn About Talent

Sponsorships

Whether you're selling or purchasing a sponsorship, CHARGE has experience with both sides and can help develop a strategy, negotiate, activate and manage your sponsorship. We maximize your assets and stretch your investment dollar.

Learn About Sponsorships

Public Relations

Public relations plays a role in every marketing strategy. Through public relations strategy, media relations, monitoring, reporting and training, CHARGE can help you amplify your brand, reach your target audience and even attract a new one.

Learn About Public Relations

Recent Blog Posts

Oct
03

Lessons esports can learn from traditional sports

Read Article

Aug
08

Sponsorship glossary: Terms to know

Read Article

Jul
18

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

Read Article

Resources

MLB Rookie Brand Guide

Even the best marketing departments in baseball have one major disadvantage. You can’t get the hits, make the catches, steal the bases or score the runs. You can’t directly help your team win. That means you have to be creative in the ways you attract fans to support your team, especially when they stink.

What if there was a way to reach casual fans and the billions who don’t follow sports? Download our Rookie Brand Guide to learn more!

Download the guide

Content Strategy Cheat Sheet

It’s one thing to create content, it’s another to create a content strategy that supports your content. Check out our content strategy cheat sheet and follow the four steps to creating a strategy that works for everyone!

Cheat Sheet

Marketing Condensed eBook cover

Marketing Condensed: A workbook for small business owners

Marketing Condensed eBook cover

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year. If there is one thing that almost all small business owners struggle with, it would bemarketing.

CHARGE is here to help. Our team of marketing experts have created worksheets, checklists and graphs to guide you through five key areas of marketing for small businesses such as branding, personas, websites, local SEO and social media.

Get started today!

Download the eBook

Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

Download the eBook

SEO Condensed eBook Cover

SEO Condensed: A step-by-step guide to SEO for your small business

SEO Condensed eBook Cover

SEO, or search engine optimization, can be a terrifying topic. It’s punishingly technical and complex. Updating the code of your website can be a high-stakes proposition. And that’s all once you already know WHAT to do. It’s miraculous that anyone without a computer science degree even makes the attempt.

That’s why we here at CHARGE wanted to create this small business SEO guide. We’ve compressed SEO down to a few core projects that any website owner can (and should) do.

Small Business SEO Guide

What's Trending in Experiential Marketing eBook cover

What’s Trending in Experiential Marketing Technology

What's Trending in Experiential Marketing eBook cover

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced.

By integrating technology into your activation, you will create a modern, personalized experience and increase the number of consumer touchpoints for each guest resulting in an attractive ROI (return on investment).

In this eBook, we will explain how incorporating a few tech trends in your activation will positively impact your brand awareness, product engagement, lead generation and purchase consideration.

Download the eBook

Esports 15 cover

ESPORTS 15

Esports 15 cover

Social media is only as great as the people you follow (sound familiar?). With the rise of esports throughout the sports industry, CHARGE compiled a list of the top 15 esports accounts to follow. This list is broken into three sections that include owners/CEOs, players and esports business personalities. To follow the esports 15, click here.

Check out the full list and Breakdown

Esports Career Mode cover

Esports Career Mode

Esports Career Mode cover

Esports Career Mode is a free resource devoted to helping pro players navigate the various levels of the sport. You’re in the right place if you’re looking to take control of your career by defining your brand, tuning up your social media, learning the value of public relations and sponsorships, and how to hire an agent.

If you’re a team or league looking to invest in your most important asset, your players, get Esports Career Mode for free.

Download the Free Resource

Sports Business Social Media Hidden Gems

Social media is only as great as the people you follow. You probably already follow sportsbiz social media powerhouses like Schefter, Rovell and SBJ. That’s why CHARGE compiled a list of 10 social hidden gems from the sports business world.

Discover the Secrets

Newsjacking: The Essential Preparation Guide eBook Cover

Newsjacking: The Essential Preparation Guide

Newsjacking: The Essential Preparation Guide eBook Cover

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter or click on a relevant hashtag and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event. That brand just “newsjacked” this emerging event and because of that, you were exposed to their brand.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot. We’ll also provide you with some good and bad examples so you can see what has worked and what has been disastrous for some brands.

Get Your Preparation Guide

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

Get Your eBook

A Professional's Guide to Creating Your Personal Brand eBook cover

A Professional’s Guide to Creating Your Personal Brand

A Professional's Guide to Creating Your Personal Brand eBook cover

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

Download our Personal Brand Guide

The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

Get the eBook