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Esports Marketing

Navigating esports

As a relatively new industry, esports is a unique space that requires first-hand experience to navigate the sport.

There are two sides to esports marketing. Organizations that are trying to enter the world of esports, and those already in the industry looking to maximize their brand.

If you're a brand looking for an ideal investment opportunity in esports, we help you develop a custom strategy and execute it to maximize your results.

If you're an esports organization looking to capitalize on your assets, we value them and find you the right business partners to give you the most return on investment.

CHARGE deals with both sides of esports marketing and utilizes our experience from multiple sports and business endeavors to deliver solutions that are tailored to our clients. Before making the next move in esports, let CHARGE help you navigate the industry to find the best solutions for your business.

For a deeper dive into esports, subscribe to our esports business newsletter

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Our esports value proposition for our clients is that we shorten the learning curve in terms of getting to opportunities and finding success in the industry.

Our Specialties

Player Branding

As esports continues to grow, players, teams and leagues are leaving a valuable asset on the table by not investing in their player brands. CHARGE's player branding experience from various sports can help esports players tap into their own brand to differentiate themselves within the sport.

Learn About Player Branding

Consulting for Organizations

While esports continues to grow, the development of leagues and teams is growing at an ever faster pace. Don't just figure it out as you go, let CHARGE utilize their vast experience in the sports industry to help your organization become a mainstay in the esports scene.

Learn About Consulting for Organizations

Consulting for Brands

If you know that your brand should be involved in esports, but aren't sure how, you've come to right place. Esports is a unique industry that is full of opportunities for brands to invest in if it's the right opportunity to align your brand with. Let CHARGE help you find success in esports.

Learn About Consulting for Brands

Esports Sponsorships

Selling or even purchasing sponsorships in esports is unlike other sports sponsorships. With the rapid growth, the major investments and the limited broadcasting of esports, you want to be sure that you're getting the most ROI from the agreement, as a sponsor or the property.

Learn About Esports Sponsorships

Esports Business Newsletter

Trying to keep up with the latest news surrounding esports business isn't easy. By signing up for our weekly esports business newsletter, The Expansion Pack, all the major headlines from the past week will be sent directly to your email inbox every Friday morning.

Learn About Our Esports Business Newsletter

Esports Career Mode

Esports career mode is a free resource center designed to help professional or aspiring professional esports players navigate the various levels of the sport. CHARGE's experience in the sports industry can help you find success in esports.

Learn About Esports Career Mode

Recent Blog Posts


Esports fans: We Want to Support Sponsors

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Tips For Your Esports Sponsorships

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Lessons esports can learn from traditional sports

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Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

Download the eBook

Esports Marketing Training Mode cover

Esports Marketer’s Training Mode

Esports Marketing Training Mode cover

Esports has astronomic growth, desirable audience demographics and an array of options for marketers. However, as a relatively new industry, it can be intimidating to know where to start.

This guide will introduce marketers to the world of esports and help them find the perfect place for their brand.

Download the eBook

Esports Personal Brand Guide

Esports is quickly developing into a marketing powerhouse. While that can mean big bucks for teams and leagues, it also gives esports players a chance to step into the national spotlight.

You have the opportunity to change your future. Will you take it?

Download the guide

Esports 15 cover


Esports 15 cover

Social media is only as great as the people you follow (sound familiar?). With the rise of esports throughout the sports industry, CHARGE compiled a list of the top 15 esports accounts to follow. This list is broken into three sections that include owners/CEOs, players and esports business personalities. To follow the esports 15, click here.

Check out the full list and Breakdown

Esports Career Mode cover

Esports Career Mode

Esports Career Mode cover

Esports Career Mode is a free resource devoted to helping pro players navigate the various levels of the sport. You’re in the right place if you’re looking to take control of your career by defining your brand, tuning up your social media, learning the value of public relations and sponsorships, and how to hire an agent.

If you’re a team or league looking to invest in your most important asset, your players, get Esports Career Mode for free.

Download the Free Resource

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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A Professional's Guide to Creating Your Personal Brand eBook cover

A Professional’s Guide to Creating Your Personal Brand

A Professional's Guide to Creating Your Personal Brand eBook cover

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

Download our Personal Brand Guide

The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

Get the eBook