Social media is only as great as the people you follow (sound familiar?). With the rise of esports throughout the sports industry, CHARGE compiled a list of the top 15 esports accounts to follow. This list is broken into three sections that include owners/CEOs, players and esports business personalities. To follow the esports 15, click here.
Esports Career Mode is a free resource devoted to helping pro players navigate the various levels of the sport. You’re in the right place if you’re looking to take control of your career by defining your brand, tuning up your social media, learning the value of public relations and sponsorships, and how to hire an agent.
If you’re a team or league looking to invest in your most important asset, your players, get Esports Career Mode for free.
Four Ways to Cut Through the Clutter with your Personal Brand
In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.
People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.
A Professional’s Guide to Creating Your Personal Brand
A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?
In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.
The Six Essentials to Athlete and Celebrity Endorsement for Brands
About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.
Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.