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Motorsports Strategy

Having a plan in place

Motorsports is a unique industry that requires insights and experience to successfully navigate.

The most crucial part of your navigation within the motorsports industry is your strategy. Having a fully-developed strategy can be the difference between success and failure within motorsports.

With our many years of motorsports experience between teams, leagues, properties, brands, vendors and consumers, CHARGE is ready and equipped to develop a custom strategy that is right for your organization.

Ready to turn ideas into results?

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Resources

Navigating the Sponsorship Game eBook cover

Navigating the Sponsorship Game: 20 Questions to Sponsoring Success

Navigating the Sponsorship Game eBook cover

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

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What's Trending in Experiential Marketing eBook cover

What’s Trending in Experiential Marketing Technology

What's Trending in Experiential Marketing eBook cover

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced.

By integrating technology into your activation, you will create a modern, personalized experience and increase the number of consumer touchpoints for each guest resulting in an attractive ROI (return on investment).

In this eBook, we will explain how incorporating a few tech trends in your activation will positively impact your brand awareness, product engagement, lead generation and purchase consideration.

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Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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A Professional's Guide to Creating Your Personal Brand eBook cover

A Professional’s Guide to Creating Your Personal Brand

A Professional's Guide to Creating Your Personal Brand eBook cover

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

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The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

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