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Talent Marketing

Sharing an authentic portrait

However, there are ways to prepare. The most powerful way is by investing in your personal brand. More than just tweeting occasionally or grabbing the first endorsement deal you see, your personal brand is about gaining fans outside of your sport, as well as in it.

You can do that by sharing your whole, authentic self. By valuing other areas, in addition to your professional or athletic side, you can gain fans in many different arenas. This means that you have other areas you can show your expertise and enthusiasm. And when your career ends, you're set up for the next step.

Hop on a podcast to discuss your years of go-kart racing. Share a recipe for cajun food that you've honed over the years. Tweet videos of your efforts to teach your children Mandarin. You are more than your job, and sharing that with the world will allow you to connect with new audiences you never thought possible.

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We're trying to discover the best version of our client and expose them to an audience to create opportunity and investment.

Our Methods

Personal Branding

The root of talent marketing is in personal branding. It's only once you understand your own personal brand that you can bring it to the world.

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Social Media

Never before have fans and celebrities had such direct contact. Social media is a must for talent, but it can also be a minefield. Let CHARGE help you avoid the potholes on the way to social stardom.

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Public Relations

Your brand is only as good as the places you share it. From traditional media to new media such as podcasts and websites, we can help you get in front of new audiences.

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Content Marketing

You've got your brand; now what do you do with it? CHARGE can help you become a content creator. Instead of looking for space in others' media, create your own.

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Recent Blog Posts

Jul
18

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

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Jun
12

Prioritizing your brand touchpoints

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May
01

Brand first, then content

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Resources

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

Four Ways to Cut Through the Clutter with your Personal Brand

Four Ways to Cut Through the Clutter With Your Personal Brand eBook cover

In our last eBook, we talked about creating a personal brand and promoting it effectively. Now, it’s time to bring your brand to life. That’s called brand positioning and doing it right puts you and your brand on the pathway to success.

People are inundated with thousands of messages every day. From banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them. Our eBook will talk through four things you can do now to cut through the message clutter and make your personal brand stand out.

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A Professional's Guide to Creating Your Personal Brand eBook cover

A Professional’s Guide to Creating Your Personal Brand

A Professional's Guide to Creating Your Personal Brand eBook cover

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

In our Professional’s Guide to Creating Your Personal Brand, we’ll define a personal brand, tell you why it matters and talk about the traits that the best brands have in common. Then, we outline five research methods and 25 questions to get you on the right path of creating your own personal brand.

Download our Personal Brand Guide

The Six Essentials to Athlete and Celebrity Endorsement for Brands

About 100 years ago, a smart marketer discovered that athletes and celebrities could also help guide consumers on the path to love a brand and make a purchase. From a local advertisement touting a sale at a car dealership to Michael Jordan’s landmark relationship with Nike via the Air Jordan brand, corporate marketers know that athletes and celebrities can move the sales needle.

Like any other tool, there are bad practices and best practices. Over the course of time, we’ve accumulated six essentials for athlete and celebrity endorsement.

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